About us



departments (Food, Non Food, HoReCa, alcohol and telemarketing)


goods logistics


years of experience in distribution and brand development


millions euro turnover in 2017


experienced professionals in staff


worldwide known and local suppliers


delivery addresses around all Latvia territory


active SKU


processed orders monthly


pallet places in two modern warehouse premises.


Company was established in 1993 and its general occupation is a distribution of fast moving consumption goods (FMCG) on the territory of Latvia and the nearby abroad.

Baltā Bura is one of the biggest wholesalers and distributors of FMCG in Baltic Countries, operating on Latvian market with annual turnover more than 63 millions euro.

Three branches were established in the main Latvian cities with a distribution network covering more than 4000 sales points over Latvia.

More than 100 worldwide and local known suppliers in Food, NonFood and HoReCa trust us their brands development and distribution.

Our distribution network covers retail chains and independent stores, as well as petrol stations, post offices, convenience stores, pharmacies, offices, hotels, restaurants, cafes and other public catering companies.

The company is a part of a large holding, which includes enterprises of various industries – security, trade, logistics, as well as the industry of independent inventory and management of real estate. The total investment portfolio of the holding is over 250 million euros.


Successful business development and stability of the company is not possible without an experienced, reliable and professional team.

The average company’s employees experience in trade industry is more than 9 years.Therefore, we can proudly say that synonyms of our team’s are “knowledge and long-term experience of active sales”.

Our staff is our treasure, therefore the company also provides support in financing higher education. Moreover, the human resource policy of the company also includes regular:

  • sales staff and administration trainings;
  • product group trainings;
  • internal workshops and experience exchange seminars.

More than 30 sales representatives, 22 brand / key account managers, 2 supervisors, 2 telemarketing specialists, and 10 merchandisers operate in five sales departments of Baltā Bura specializing in various segments.

Three branches in Kurzeme, Vidzeme and Latgale regions additionally to the general distribution network help to cover more than 4000 points of sale throughout the country.

Company Baltā Bura